Thinking

Lessons from shipped work.

Product teardowns, use cases, and frameworks drawn from building in markets where the textbook does not apply: M-PESA, low-bandwidth design, civic trust, AI workflows, and entrepreneurship systems.

Product Teardown

How M-PESA UX decisions shaped East Africa financial behavior

M-PESA did not just build a payment system. It shaped a financial culture. This teardown isolates three UX choices and traces how they changed user behavior across the region.

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